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The late ’70s and early ’80s were an exciting time to be a guitar builder. The new breed of guitar heroes didn’t want tradition anymore, they wanted innovation, looks, and performance. A handful of electric guitar builders like Charvel, Valley Arts, and Schecter were heeding that call with new, wild guitars and pickups. A lot of those guitars were built one at a time – true custom orders – helping to create the handmade mystique of the southern California hot rod guitar.
Unfortunately, many “custom shops” in the guitar industry today are just as much glorified production lines as they are a home for innovation and one-offs. But we recently got to visit a shop that took us right back to those glory days. The opening of the brand new Schecter USA Custom Shop in Sun Valley, CA in 2013 marks the return to the passion and handmade mystique of those early days of southern California rock and roll, and with it brings some very modern guitars and production techniques only dreamed of in the ’70s. Join us as we get an exclusive inside look at Schecters exciting new 14,000 square foot USA Custom Shop.