One of the most recognized names in the guitar industry has recently announced their new President and CEO, James Curleigh. As former President of Levi Strauss & Co., Curleigh is no newbie when it comes to brand building, bringing along a great deal of experience from his time at the iconic clothing company.
“As a musician, I have always treasured my Gibson guitars and I have the utmost respect for the iconic Gibson brand and those who choose to play Gibson guitars...Gibson has been a pioneer of craftsmanship and innovation in musical instruments and has been synonymous with shaping the sounds of generations and genres for more than 100 years. I am very honored to play a leading role with this iconic brand.” -James Curleigh
In addition to this major change of hands, Gibson has also appointed new members to their leadership team, namely Cesar Gueikian as CMO (chief merchant officer); Kim Mattoon as CFO (chief financial officer); and Christian Schmitz as CPO (chief production officer), all of whom will begin their new roles starting November 1, 2018. We're all excited to see what these new roles will mean to the product-side of Gibson in the near-future!
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